As America fought the Axis, cola soft drinks fought each other

There was another war going on in the United States in the 1940s — one that had started long ago: The Cola War.

Coca-Cola and Pepsi-Cola, the two leading American cola brands, were both created in drug stores in the South. Atlanta, Georgia pharmacist John Pemberton conceived of a brown…


Over seventy years later, their influence lives on

America in the 1940s was on the cusp of becoming a global consumer powerhouse. World War II further fueled the American economy, first as wartime products were created for military use and later as the country’s manufacturers returned to peacetime production. During the 1940s, numerous new products entered the market…


How beer and cigarettes helped fuel the U.S. victory

Drinking beer and smoking cigarettes were universally accepted vices in 1940s America. While both were an integral part of life before World War II, it may be surprising to learn that drinking and smoking actually played a leading role when America went to war.

A Patriotic Beverage that’s Good for Your Health

From 1920 to 1933, alcoholic beverages…


The symbiotic relationship between the U.S. government and Walt Disney

Walt Disney started a business in 1923 with his brother Roy known as the “Disney Brothers Cartoon Studio.” By the late 1930s, the renamed “Walt Disney Studios” had become America’s premier animation studio. The firm won the Academy Award for best animated short film each year from 1933 through 1939…


Doing business on both sides of the Atlantic in World War II was profitable

During World War II, Germany was largely viewed by the American public as a pariah on the world stage — but that didn’t stop American companies from doing business with the Nazi regime. Perhaps American companies should have known better, but the German economy presented a business opportunity some corporations…


Age discrimination is alive and well

Older man with surprised expression

Excuse me for being repetitive, but I’m writing about age discrimination in the workplace…again.

I recently wrote about the economic impact of age discrimination. Now I want to talk about the human cost. A research study jointly conducted by New York University and Stanford University revealed that younger workers are…


How the FIRE movement has shifted in favor of Boomers

Person in front of burning fire

The title may sound like a bunch of older Americans in the Western part of the country fleeing current forest fires — but this blog post is about a different kind of F-I-R-E: “Financial Independence, Retire Early.” The FIRE movement gained traction with the under-50 set as a way to…


The cost of discriminating against the 50-plus population is huge.

Analysts, commentators and bloggers (including myself) have long been writing about the discriminatory actions of American businesses against workers as young as 50-plus. Companies have found numerous ways, such as reorganizations, downsizing, layoffs and the like, to evade federal laws against age discrimination. …


How I Learned to Stop Worrying and (Almost) Love the Pandemic

Masked flight attendants on airplane

My wife and I just returned from our first airplane trip in a year and a half. The last one we took in December 2019 was well before our COVID-19 lockdown began. Having been fully vaccinated with the Pfizer vaccine this past February, I had a high degree of confidence…


CONVERSATIONS WITH KIDS

A Boomer finds an unexpected friendship

As a semi-retired Baby Boomer with grown children and no adolescent grandchildren, I don’t often get the opportunity to converse with a teenager. …

Barry Silverstein

I’m an author, blogger and retired marketing professional. My new book is “WORLD WAR BRANDS.” Visit my website to learn more: https://www.barrysilverstein.com

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